Mercedes-Benz increased its unit sales during November by 12.7% to 182,602 vehicles, thus achieving its 45th consecutive record month.
With more than 1,893,000 vehicles delivered since the beginning of the year —an increase by 11.8%— the three-pointed star already surpassed its unit sales of full-year 2015 in the first eleven months of this year.
According to a press release, sales were especially strong of the new E-Class Saloon and Estate last month; those models attained growth of around 40% to a new best-ever figure.
Last month, Mercedes-Benz was the premium brand with the most new-car registrations in Germany, France, Switzerland, Austria, Japan, Taiwan, the USA, Canada and Mexico, where sales increased 40%, setting a new record.
“With double-digit growth since the beginning of the year, we surpassed last year’s total unit sales by the Mercedes-Benz brand already in November. This makes 2016 a new record year for Mercedes-Benz,” stated Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.
Sales by region and market
Unit sales by Mercedes-Benz in Europe increased by 16.7% to 78,797 vehicles – never before so many cars have been delivered to customers in a November as this year. In Germany, demand for Mercedes-Benz automobiles increased last month to 25,599 units (+7.2%). Thanks to double-digit growth in November, new best-ever figures were achieved in Great Britain, France, Spain and Belgium.
In the Asia-Pacific region, 63,918 Mercedes-Benz vehicles were delivered to customers in November – an increase of 14.7% and a new high. Demand there was particularly strong for the new E-Class and the SUVs, which sold in higher numbers than ever before in a November. In China, a new high of 42,310 vehicles with the three-pointed star were delivered last month (+16.5%).
Unit sales in the NAFTA region increased by 3.1% in November; 35,168 customers took delivery of their new Mercedes-Benz. 30,363 vehicles with the star were delivered to customers in the USA (+1.1%).