Heineken-Cuauhtemoc Moctezuma today inaugurated in the municipality of Meoqui, Chihuahua, its seventh brewery in Mexico and, according to the company, its most sustainable facility in the world.
The US$ 500 million plant has a production capacity of 6 million hectoliters (or 600 million liters) per year, but it consumes 30% less water than the average world class brewery, while it runs on 100% renewable energy.
In addition, 50% of the thermal energy used for brewing is provided by the adjacent Crown Holdings bottle plant, which in return will receive residual glass from Heineken to make its product.
Despite being located less than 200 miles from U.S. the border, at the moment it is expected that only 14% of production will be exported, while the rest will be destined to meet domestic demand.
The inauguration was attended by Ildefonso Guajardo, Secretary of Economy and head of the Mexican delegation that participates in the renegotiation of NAFTA. In this regard, the official commented that “for the peace of mind of our friends in Heineken, in the scenario of not having the North American Free Trade Agreement (NAFTA), the most favored nation tariff that is paid to export beer to the United States is zero. So, all we have to worry about is keeping a zero tariff for imports of raw materials.”
With the opening of this new plant, the annual production capacity of Heineken’s Mexican subsidiary will amount to 45 million hectoliters. Other production sites owned by the Dutch brewer are located in Monterrey, Nuevo Leon; Tecate, Baja California; Navojoa, Sonora; Guadalajara, Jalisco; Toluca, State of Mexico and Orizaba, Veracruz.