Heineken Mexico recently started production of Miller beer in the country due to an agreement it signed in the middle of last year with Molson Coors, El Financiero paper reported in its editorial column. This agreement allows the Dutch brewery to produce all Miller variants in the country, including the Lite and High Life versions.
Based on the agreement, Heineken began production of Miller beer at its Monterrey plant to meet the demand of the northern states, which is complemented with imported product.
However, after the start of operations of the new Heineken brewery in Meoqui, Chihuahua, the company has also started production of Miller beer in this facility. This measure will allow Heineken Mexico to eliminate imports and meet all the domestic market demand with local production.
In a conference with analysts, Laurence Debroux, Heineken's director of finance, commented that this strategy will allow them to reduce logistics costs and increase the profitability of their Mexican operations for the second half of 2018.
Inaugurated last February, the Meoqui brewery is a US$ 500 million plant with a production capacity of 6 million hectoliters (or 600 million liters) per year that consumes 30% less water than the average world class brewery, while it runs on 100% renewable energy.