Despite a 3.7% decline in auto sales in the U.S. market during July, demand for light trucks remains strong, which has boosted orders for certain models such as the Audi Q5 SUV, now making up for one third of total sales for the German automaker.
The consumers’ appetite for light trucks also boosted sales of the Jeep Compass and the Dodge Journey. Both models, built in Toluca, saw its deliveries hike at two-digit pace in July.
However, the lower demand of passenger cars doesn’t seem to have an impact on sales of certain vehicles in that segment such as the Ford Fiesta and the Nissan Sentra, two models that are selling better than last year so far.
The following report does not necessary reflects that each vehicle sold from certain model was built in Mexico, as marked in those particular cases. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.
Audi of America reported July sales of 19,221 vehicles, an increase of 2.1% compared to total sales of same month in 2017. Audi’s year-to-date sales through July totaled 127,163 units, an increase of 4.4% compared to the first seven months of 2017. The Q5 SUV, Audi’s best-selling model in the United States, saw its sales hike 58% in July to 6,512 units, which means that one in three vehicles sold by the German automaker in July was a made in Puebla Q5. In the first seven months of 2018, sales of the Q5 totaled 35,463 units, an increase of 19% compared to the same seven-month period of 2017.
Fiat Chrysler Automobiles US (FCA) reported sales of 170,970 vehicles in July 2018, a 6% increase compared to same month of 2017. Year-to-date sales are now of 1,286,446 units, up 5%. FCA sold 12,300 Jeep Compass last month, an increase of 63% compared to the 7,528 units sold in July 2017. Year-to-date sales are now of 99,810 vehicles, which represents an increase of 200% compared to sales from the first seven months of 2017.
Sales of the Fiat 500 were of just 363 units in July and 2,625 vehicles on a year-to-date basis, representing drops of 65% and 69% respectively. Sales of the Dodge Journey hiked 23% in July to 8,345 units, but its year-to-date results are still down 5% to 60,654 vehicles. All three vehicles are built at FCA’s plant in Toluca.
Overall Ford Motor Company U.S. sales for July totaled 194,026 vehicles, a 3.1% loss compared to same month of 2017. In the first seven months of 2018 sales were of 1,471,717 units, down 2%. The Ford Fiesta saw its sales increase 9.7% to 3,928 units in July, while its year-to-date sales totaled 29,287 vehicles, a 4% gain compared to same seven-month period of 2017.
Sales of the Ford Fusion sank 22.1% to 10,822 vehicles, while its year-to-date sales were of 97,800 units, down 19.2%. The Lincoln MKZ saw a 34.1% drop in sales of 1,580 units in July and a decline of 32.8% to 11,255 vehicles in a year-to-date basis. Both the Fusion and the MKZ are built in Hermosillo, Sonora, while the Ford Fiesta for the U.S. market is sourced from Cuautitlan, state of Mexico.
General Motors announced in March that it would cease monthly sales reports in favor of quarterly reports. Next report will be available in early October.
Honda Motor Co. reported U.S. July sales of 138,602 Honda and Acura vehicles, an 8.2% decrease versus July 2017. Year-to-date sales are down 1.7% to 926,426 units. Sales of the Honda Fit sank 17.2% to 3,818 units in July. Its total sales for the first seven months of 2018 are down 7.2% to 28,882 vehicles. The HR-V saw a 7.1% decrease in sales of 9,085 units. Its year-to-date sales totaled 54,640 vehicles, which represents an 3.1% drop. The Honda Fit is built in Celaya, Guanajuato, while the HR-V is manufactured in Celaya but also in El Salto, Jalisco.
Kia Motors America announced July sales of 53,112 vehicles, a 5.8% decrease over the same month last year. Sales in the first seven months of 2018 totaled 346,675 units, which represents a 1.5% decrease. Its sister brand Hyundai reported a 4.3% drop in July sales of 51,752 units. Its year-to-date deliveries of 386,800 vehicles represent a 3.4% decline. Sales of the Kia Rio were of 1,844 units in July for a 16.2% hike. Year-to-date sales totaled 12,915 units, up 56.1%. The Kia Forte saw it sales drop 37.2% in July to 7,546 units. Its year-to-date sales totaled 61,946 vehicles, representing a decline of 12.4%. Sales of the Hyundai Accent totaled 1,873 units in July, while the year-to-date figure was of 16,698 vehicles. Since last August, the Accent is built in Pesqueria, Nuevo Leon along with the Rio and the Forte.
Mazda North American Operations reported July U.S. sales of 24,125 vehicles, representing a decrease of 10.9% versus July of last year. Year-to-date sales through July are up 11.5% versus last year, with 188,049 vehicles sold. Sales of the Mazda3 in sedan and hatchback versions totaled 5,266 units, representing a drop of 28.9%. Year-to-date deliveries reached 41,062 vehicles, which represents an 13.1% decline. Both versions of the Mazda3 for the U.S. market are sourced from Salamanca, Guanajuato.
Nissan Group announced total U.S. sales for July of 108,792 units, a 15.2% decrease compared to the previous year. Sales in the first seven months of 2018 totaled 889,487 vehicles, down 6.2%. Sales of the Nissan Versa, including both sedan and hatchback versions, dropped 30.7% to 5,472 units in July. Year-to-date sales decreased 20.6% to 51,156 vehicles.
The Nissan Sentra saw its sales increase 3.4% to 19,362 units in July, while its year-to-date deliveries are 2.8% higher than last year to 135,038 vehicles. July marked the second month of sales for the Nissan Kicks in the U.S., 2,375 units were sold, up from 563 cars in the previous month.
With its fourth full month of sales at Infiniti retailers, the all-new 2019 QX50 totaled 1,609 deliveries in July for an estimate of 6,591 vehicles sold in the year so far. All Nissan models cited in this report are built at different plants in Aguascalientes, central Mexico.
Toyota reported U.S. sales of 208,770 vehicles in July, a 6% decrease compared to July 2017. Its year-to-date sales are up 1.5% to 1,398,082 units. Sales of the Yaris iA, which is built by Mazda at its Guanajuato plant, decreased 30.8% to 2,306 vehicles. Year-to-date sales are down 18.3% to 18,051 units.
Sales of the Toyota Tacoma midsize pickup, built in Tijuana and San Antonio, Texas, hiked 25.7% to 21,844 units in July, and 23.3% in a year-to-date basis to 138,110 vehicles.
Volkswagen reported sales of 30,520 units delivered in July, an increase of 12.7% over same month of 2017. With 203,418 units delivered in the first seven months of 2018, the German automaker is reporting an 8% increase in year-over-year sales.
Sales of the Golf family declined 43.2% to 3,170 units, and 37.4% in a year-to-date basis to 27,427 vehicles. All variants of the Golf family are built in Puebla, except for the e-Golf and the R-Line, which are made in Germany. Sales of the Jetta totaled 6,938 units, while year-to-date deliveries were of 39,961 vehicles, down 37.2% and 40% respectively.
Sales of the Beetle hiked 31.3% to 1,785 units in July. Year-to-date sales totaled 9,752 vehicles, which represented a decline of 4.2%. Sales of the all-new 2018 Tiguan, which entered the U.S. market last August, totaled 6,636 units. Year-to-date sales are now of 52,738 SUVs.