Grupo Bimbo informed that they discarded the application of registration of a new product called "Manteconchas" for the Mexican Institute of Industrial Property (IMPI).

“Bimbo presented the withdrawal because there is no intention at this time to manufacture or market the product and to prevent wrong interpretations," explained the company.

In the official stance, the company explains that the registration of registered trademarks is a regular practice of trademark protection strategy to prevent third-party claims.

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