Here’s how sales of Mexico-made vehicles ended up in the US market in November

10 December, 2018

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With one month left in 2018, winners and losers in terms of sales appear to be clearly defined. The public turned decisively for SUVs and crossovers and that trend severely punished sales of sedans produced in Mexico, although there were certain exceptions.

The sales of the Ford Fusion are noteworthy, as the Dearborn automaker seemed determined to get rid of all its inventories of that model before ceasing its sales in the U.S. market.

The following report does not necessarily reflect each vehicle that was sold having been built in Mexico, as marked in other cases. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.

Audi

In November, Audi of America sold 17,082 vehicles in the U.S. market, which represents a decrease of 11%, its second consecutive monthly decline after a streak of 107 months of sales increases in a row. Audi’s year-to-date sales through November are still up 0.5% to 200,558 units.

The Puebla-made Q5 SUV, Audi’s best-selling model in the United States in November and throughout the year, saw its sales increase 8% last month to 5,889 units, which means that one in three vehicles sold by the German automaker in November was a Q5. In the first eleven months of 2018, sales of the Q5 totaled 61,835 units, an increase of 23% compared to the same 11-month period of 2017.

FCA

Fiat Chrysler Automobiles US (FCA) reported U.S. sales of 181,310 vehicles in November, a 17% hike compared to same month of 2017. Its year-to-date sales are now of 2,038,684 units, up 8%.

FCA sold 11,665 Jeep Compass last month, a 25% hike compared to November 2017. Year-to-date sales are now of 158,422 vehicles, which represents a three-digit hike of 113% compared to sales from the first eleven months of 2017. Sales of the Fiat 500 were of just 707 units in November and 4,952 vehicles on a year-to-date basis, representing drops of 10% and 59% respectively.

Sales of the Dodge Journey also increased at a two-digit pace in November, this time of 16% on sales of 5,645 units. Its year-to-date results are now up 4% to 88,713 vehicles. All three vehicles are built at FCA’s plant in Toluca, state of Mexico.

Ford

Ford Motor Company saw its U.S. sales decline 6.9% last November to 196,303 vehicles. In the first eleven months of 2018 Ford sales were of 2,276,544 units, down 2.9%. Sales of the Ford Fiesta hiked 72.6% in November to 5,238 vehicles. Its year-to-date sales totaled 47,421 vehicles, which represents a 11.3% gain compared to same eleven-month period of 2017.

Sales of the Ford Fusion increased 11.8% to 16,652 vehicles, while its year-to-date deliveries are still down 18% to 157,548 units. Sales of the Lincoln MKZ dropped 25.7% to 1,440 units in November and declined 28.4% to 17,978 vehicles in a year-to-date basis. Both the Fusion and the MKZ are built in Hermosillo, Sonora, while the Ford Fiesta for the U.S. market is sourced from Cuautitlan.

General Motors no longer reports sales on a monthly basis, but AutoNews estimates the automaker sold 248,740 vehicles last month, which represents a 1.4% increase. Its next sales report will be available in early days of 2019.

Honda

Honda Motor Co. reported U.S. November sales of 120,534 Honda and Acura vehicles, a 9.5% drop versus same month of 2017. Year-to-date sales are down 2.8% to 1,449,713 units. Despite the Honda Celaya plant resumed operations in November, inventories of the Honda Fit are still very lean, which reflects on its sales that were 75.8% lower in November to just 678 units. Year-to-date deliveries of the compact hatchback are down 25% to 34,532 vehicles.

The HR-V crossover, which is in a similar situation, saw a 31.1% decrease in sales of 4,241 units. Its year-to-date sales totaled 79,181 vehicles, which represents an 8.5% drop. The HR-V is manufactured in Celaya, Guanajuato but also in El Salto, Jalisco.

Kia/Hyundai

Kia Motors America announced November sales of 45,101 vehicles, a 1.8% gain over the same month last year. Sales in the first eleven months of 2018 totaled 542,245 units, which represents a decrease of 0.8%. Its sister brand Hyundai reported November sales of 57,499 units, a marginal increase of 0.5% over last year. Its year-to-date deliveries of 612,225 vehicles represent a 1.5% decline.

Sales of the Kia Rio were of 1,671 units in November for a 9% increase. Year-to-date sales are now of 21,367 units, which represents an increase of 41.1%. The Kia Forte, the brand’s best-selling vehicle in the U.S. market during last month, saw it sales increase 16.6% in November to 9,756 units. However, its year-to-date sales totaled 94,181 vehicles, representing a decline of 14.1%.

Sales of the Hyundai Accent totaled 1,957 units in November, while the year-to-date figure was of 25,260 vehicles, representing decreases of 46% and 53% respectively. All three vehicles in this report are built in Pesqueria, Nuevo Leon.

Mazda

Sales of Mazda North American Operations in the U.S. market dropped 3.8% in November to 20,660 vehicles. Year-to-date sales through November are up 4.5% versus last year, with 274,455 vehicles sold.

Sales of the Mazda3 in sedan and hatchback versions totaled 3,974 units, representing a drop of 15.6%. Year-to-date deliveries are now of 59,361 vehicles, which represents an 14.4% decline. Both versions of the Mazda3 for the U.S. market are sourced from Salamanca, Guanajuato.

Nissan

Nissan Group announced U.S. sales for November of 110,513 units, a 18.7% decline compared to the previous year. Sales in the first eleven months of 2018 totaled 1,345,157 vehicles, down 7.6%. Sales of the Nissan Versa, including both sedan and hatchback versions, sank 29.6% to 5,122 units in November. Year-to-date sales decreased 30.7% to 69,074 vehicles.

The Nissan Sentra saw its sales drop 27.6% to 12,721 units in November, while its year-to-date deliveries are now 3% lower than last year to 195,479 vehicles. November marked the sixth month of sales for the Nissan Kicks in the U.S., 4,032 units were sold, totaling 17,608 vehicles over those five months.

In its eighth full month of sales at Infiniti retailers, the all-new 2019 QX50 totaled 3,009 deliveries in November for an estimate of 22,060 vehicles sold in the year so far. All Nissan models cited in this report are built at different plants in Aguascalientes, central Mexico.

Toyota

Toyota reported U.S. sales of 190,423 vehicles in November, a 0.6% decrease compared to November 2017. Its year-to-date sales are now down 0.3% to 2,205,762 units. Sales of the Yaris iA, which is built by Mazda at its Guanajuato plant, decreased 49.2% to 1,296 vehicles. Year-to-date sales are down 28.7% to 24,115 units.

Sales of the Toyota Tacoma midsize pickup, built in Tijuana and San Antonio, Texas, hiked 21.5% to 19,685 units in November, and 24.9% in a year-to-date basis to 224,128 vehicles.

Volkswagen

Volkswagen reported sales of 26,789 units in November, a decrease of 8% over same month of 2017. With 322,017 units delivered in the first eleven months of 2018, the German automaker is reporting an 4% increase in year-over-year sales. Sales of the Golf family declined 42% to 2,488 units, and 38% in a year-to-date basis to 39,846 vehicles. All variants of the Golf family are built in Puebla, except for the e-Golf and the R-Line, which are made in Germany.

Sales of the Jetta totaled 9,207 units, up 10%, while year-to-date deliveries were of 80,544 vehicles, down 26%. The Jetta led as the brand’s best-selling vehicle in November. Sales of the Beetle totaled 548 units in November, down 45%. Year-to-date sales totaled 13,494 vehicles, which represents a decline of 6%.

Sales of the all-new Tiguan totaled 6,794 units, a 30% hike compared to November 2017. Year-to-date sales are now of 81,123 SUVs. All Jetta, Beetle and 2018 Tiguan models for the U.S. are sourced from Puebla, Mexico.

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