Jaime Cohen, new president and CEO of Mercedes-Benz Mexico, informed to national media that the company's plant located in Aguascalientes started the production of the A-Class sedan not in September, as the parent company Daimler had informed it, but since the middle of last year.
In his first meeting with the press, after having taken office in January 1, the Mexican director said that so far the total production at the COMPAS plant has been destined to foreign markets, although he declined to disclose figures.
The executive stressed that the production of A Class is a sign of the confidence that Daimler has in Mexico. “He is a model built for the whole world (...) I, as a Mexican, feel very proud about it,” he said.
Last year, Mercedes-Benz sold 19,171 vehicles in the country, which positions it as the number one brand in the luxury car segment, with a growth of 8.4%, compared to 2017.
“For the second consecutive year we achieved the number one position in the market. We had to review models, prices, service, network, but finally it was achieved with a lot of effort,” said Cohen.
The manager announced that for this year Mercedes-Benz plans to launch in the Mexican market the new G Class; the Mercedes-AMG ONE, which incorporates technology of Formula 1 cars and of which only three units will be marketed in the country of the 300 that will be sold in the world.
Other novelties arriving soon to Mexico are the Mercedes-AMG GT four-door coupe, the new GLE SUV, the new CLA and of course the A Class.