As previously reported, February was a difficult month for general auto sales due in large part to the extreme weather that hit much of the United States.
The decline was so steep that even the light truck segment registered mixed results despite being a niche in constant growth.
It is also noteworthy the upsurges in deliveries that recorded subcompacts such as the Kia Rio and the Nissan Versa last month in a market that is increasingly smaller.
The following report does not necessary reflects that each vehicle sold from certain model was built in Mexico, as marked in those particular cases. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.
In February, Audi of America sold 13,560 vehicles in the U.S. market, which represents a decrease of 12.2%. It was Audi’s fifth consecutive monthly decline after a streak of 107 months of sales increases in a row.
Sales of the Puebla-made Q5 SUV, Audi’s best-selling model in the United States, decreased 2% last month to 4,359 units, which means that nearly one in three vehicles sold by the German automaker in February was a Q5. Total sales of the Q5 in the first two months of 2019 were 8,699 units, up 2% compared to 8,557 vehicles sold in the same two-month period of 2018.
U.S. sales of Fiat Chrysler Automobiles (FCA) declined 2% to 162,036 vehicles in February. Year-to-date sales resulted flat in the first two months of 2019 to 298,118 units.
FCA sold 12,063 Jeep Compass last month, a 25% drop compared to February 2018. Year-to-date sales totaled 22,361 which is 15% lower than last year.
Sales of the Fiat 500 were of just 207 units in February for a total 468 vehicles in the first two months of the year, representing drops of 50% and 46% respectively.
Sales of the Dodge Journey hiked 73% in February to 8,258 units. On a year-to-date basis, deliveries of the Journey are now 90% higher compared to last year, totaling 15,490 vehicles. All three vehicles are built at FCA’s plant in Toluca, state of Mexico.
Earlier this year, Ford announced it will follow General Motors’ strategy in publicly reporting vehicle sales on a quarterly basis, rather than monthly. However, AutoNews data indicates Ford sales dropped 4.4% to 184,811 vehicles.
Ford builds three vehicles in Mexico for the U.S. market, both the Fusion and the Lincoln MKZ are manufactured in Hermosillo, Sonora, while the Ford Fiesta is sourced from the Cuautitlan assembly plant.
General Motors no longer reports sales on a monthly basis, but AutoNews estimates the automaker sold 209,203 vehicles last month, which represents a 5.3% decrease. Its next sales report will be available in early days of April.
Some of the models built by GM in Mexico are also manufactured in U.S. and Canadian plants such as the Chevrolet Silverado, the GMC Sierra and the Chevy Equinox. Other vehicles sourced from Mexico are the Chevy Trax, the all-new Blazer and the GMC Terrain.
Honda Motor Co. reported U.S. February sales of 115,139 Honda and Acura vehicles, which represents a 0.4% decrease versus same month of 2018. Sales of the Honda Fit were 54.5% lower in February to 1,745 units. Year-to-date sales of the Honda Fit are now 53.5% lower than last year with 3,150 units delivered.
Sales of the HR-V crossover increased 4.4% to 7,093 units in February. Its year-to-date sales of 13,067 units represent a flat result compared to the same two-month period of 2018. Both the Honda Fit and the HR-V are manufactured in Celaya, Guanajuato, but the latter is also built in El Salto, Jalisco.
Kia Motors America announced February sales of 43,406 vehicles, up 6.7% over the same month of 2018. Its sister brand Hyundai reported February sales of 45,612 units, which is a 2% increase.
Sales of the Kia Rio hiked 18.4% in February to 1,822 vehicles and 19.2% in the first two months of the year to 3,430 units.
The Kia Forte sales dropped 9.2% in February to 6,953 units and 10% in a year-to-date basis to 12,908 deliveries.
February sales of the Hyundai Accent totaled 1,790 units, down 13.9%. Year-to-date sales of the Accent are down 19.8% on 3,615 deliveries. All three vehicles are built in Pesqueria, Nuevo Leon.
Sales of Mazda North American Operations in the U.S. market dropped 7.3% in February to 23,854 vehicles. Sales of the Mazda3 in sedan and hatchback versions totaled 4,610 units, representing a 24.1% decrease. Mazda3 year-to-date sales were 9,206 vehicles through February, which is 22.6% lower than last year figure.
The next generation of the Mazda3 will go on sale in the U.S. market in March. Hatchback versions will be sourced from Japan while the sedan will be manufactured in Salamanca, Guanajuato.
Nissan Group announced U.S. sales for February of 114,342 units, which represents a 12% drop compared to same month of 2018. Nissan’s year-to-date sales are down 15.1% to 215,083 deliveries.
Sales of the Nissan Versa, including both sedan and hatchback versions, increased 3% to 7,410 units in February. Meanwhile, year-to-date deliveries totaled 14,059 vehicles which is still 2.7% lower compared to 2018 figures.
Deliveries of the Nissan Sentra dropped 0.4% to 17,072 vehicles. Sentra’s year-to-date sales are now 10.7% lower on 31,160 deliveries.
February marked the ninth month of sales for the Nissan Kicks in the U.S. and 3,563 units were delivered. In its eleventh full month of sales at Infiniti dealers, the QX50 totaled 1,122 deliveries.
All Nissan models cited in this report are built at different plants in Aguascalientes, central Mexico.
Toyota reported U.S. sales of 172,748 vehicles in February, a 5.2% decrease compared to same month of 2018. Its year-to-date sales are 5.9% down to 328,759 vehicles.
Sales of the Yaris Sedan, which is built by Mazda at its Guanajuato plant, increased 2.5% to 2,517 vehicles. However, year-to-date sales are still 18% down to 3,763 units.
Sales of the Toyota Tacoma, built in Tijuana and San Antonio, Texas, increased 10.2% to 18,533 units in February. Total year-to-date sales are up 5.5% to 35,385 pickups.
Volkswagen reported sales of 25,706 units in February, down 3.6% over same month of 2018. Year-to-date sales of the German automaker are now 5.1% down to 48,780 vehicles.
Sales of the Golf family totaled 2,070 units in February and 3,844 on a year-to-date basis, representing declines of 43% and 46% respectively. All variants of the Golf family are built in Puebla, except for the e-Golf and the R-Line, which are made in Germany.
Sales of the Jetta hiked 55% in February to 7,109 units, while its year-to-date deliveries are 54% up to 13,984 units. Sales of the Beetle increased 45% to 1,457 units in February, and 15% in a year-to-date basis to 2,428 vehicles.
Sales of the all-new Tiguan totaled 8,079 units, a 7.9% rise compared to same month of 2018. Year-to-date deliveries of the Tiguan are up 6.6% to 14,728 vehicles. All Jetta, Beetle and 2018 Tiguan models for the U.S. are sourced from Puebla, Mexico.