In-Store media to invest US$ 55 million in Mexico

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MEXICO CITY — The Spanish company in-Store Media announced that it will invest US$55 million for its development on a global scale.

In a statement, the company explained that the amount will be used for the implementation of digital services in order to monetize the websites of retail chains

“The global challenge is to double the company's turnover, this will be achieved by integrating communication channels that allow consumers to receive a homogeneous message from brands and retailers,” said Gabriel Zaretti, general director of the company in Mexico.

The new strategic plan contemplates that the weight of international markets exceeds 70% and estimates that the markets of Mexico, France, Chile and Poland double their current size.

Source: Milenio