The BBVA app reports an increase in its user base

Against all odds, and even though many users on social media expressed their dissatisfaction with BBVA’s mobile app, the bank released a series of indicators proving the opposite: more customers are signing up, and usage is on the rise.

By the end of February this year, the bank’s mobile app reported 27 million digital customers and surpassed 1.111 billion logins, representing a 27 percent increase compared to October 2025, when it was updated.

In the five months following that, the app accumulated 4.435 billion logins and showed progress in terms of personalized features. “Today, eight out of ten recommendations and transfers are made by the customers themselves,” said Hugo Najera, BBVA’s director of retail banking.

At the same time, he highlighted the incorporation of more Artificial Intelligence (AI) tools, which allowed the financial firm to develop a platform with a higher level of personalization, capable of adapting to each customer’s usage patterns and needs, while also boosting adoption and transaction volume.

He also added that thanks to the app, the bank is moving toward a zero-fee model. Currently, the institution’s digital customers no longer pay for account maintenance, minimum balances, or other fees.

Finally, BBVA introduced two new tools within its app: expense groups and a financial coach. The first allows users to create groups, record expenses, split amounts, and track balances among multiple participants, while the second is a feature designed to improve customers’ financial health through personalized information and recommendations.