Auto sales in Mexico drop during April for the 11th month in a row
Sales of light vehicles in Mexico declined for the 11th month in a row in April, this time to 109,265 units, down 4.6% compared to same month of 2017, according to the latest data from the Mexican Auto Dealers Association (AMDA). Year-to-date sales are now of 446,494 vehicles, a 9.4% drop against the same four-month period of 2017, AMDA figures revealed.
Given that sales have been in line with AMDA’s forecasts, the possibility of improving results during the second half of the year is increasing, but it will depend on a successful renegotiation of NAFTA and the absence of post-electoral conflicts, said Guillermo Rosales, head of the auto dealers lobby.
Nissan, the best-selling brand in Mexico with a 23% market share on a year-to-date basis, saw its sales sink 17.9% to 22,534 vehicles. Its year-to-date sales totaled 102,694 units through April, representing a 16.8% decrease. Its premium brand Infiniti posted a 4.6% gain with 136 units. Year-to-date sales are now of 685 Infiniti vehicles, up 0.3%.
Volkswagen, now second best-selling carmaker in the country with a 14.1% market share, including its Audi, Porsche and Seat brands, posted a 11.7% drop in sales to 15,219 units. Year-to-date sales by the German automaker totaled 63,124 vehicles, down 17%.
General Motors, which now holds a 14% market share on a year-to-date basis, sold 18,902 vehicles in April for a 3.5% decline. Its year-to-date sales of 62,707 units through April represent a 22.9% drop.
Toyota sold 8,566 vehicles in April for a 4.9% decline. The Japanese automaker remained as the fourth best-selling brand in Mexico with a 7.7% market share. Its year-to-date sales totaled 34,308 units, which represents a 1.3% drop compared to the first four months of 2017.
KIA, which is already the fifth best-selling brand in the country with a 6.9% market share, sold 7,503 units last month for a 4.1% increase. KIA’s year-to-date sale totaled 30,704 vehicles, which represents a 17.1% hike.
Honda (6.6% market share) also saw its sales drop 6.4% to 6,283 vehicles, while its year-to-date deliveries were of 29,256 units, up 1.9%. Honda figures do not include those of its premium brand Acura, which sold 110 vehicles in April and totaled 551 in the first quarter, representing drops of 4.3% and 19.2% respectively.
Fiat Chrysler Automobiles (6.4% market share) marketed 6,684 vehicles in April, down 0.3% compared to same month of the previous year. Its year-to-date sales dropped 12.9% to 28,563 units.
Ford Motor Co. (5.3% market share) sold 5,364 units in April for total year-to-date sales of 23,708 vehicles, representing decreases of 9.9% and 11.9% respectively. Ford figures do not include those of its Lincoln brand, which marketed 149 units last month for total year-to-date sales of 685 vehicles, with double-digit hikes of 75.3% and 30.5% respectively.
Mazda sales rose 9.6% in April to 4,198 vehicles. Its year-to-date sales of 17,416 units represent a 5.8% gain in the first four months of 2018.
Following the path of its twin KIA but with less units marketed, Hyundai also saw a two-digit increase in sales of 40.5% to 4,502 vehicles in April. Its year-to-date sales totaled 16,317 cars and SUVs, representing a 22.7% hike.
In the premium market, BMW led the gains with a 20.1% sales increase in April to 1,470 cars and SUVs. Its year-to-date sales are now of 6,215 vehicles for a 21.9% jump.
Mercedes-Benz saw its sales hike 44.2% in April to 1,901 vehicles, for total year-to-date sales of 6,220 units, up 10.9%. It’s worth noting that the German automaker does not report sales of certain high-end SUVs since November 2012 concerning security reasons.
Audi sold 1,058 cars and SUVs in April for total year-to-date sales of 4,473 units, representing increases of 0.9% and 5.4% respectively.