Daye México inaugurates US$300 million plant in Nuevo León

The international company Daye México recently inaugurated a new production plant in Salinas Victoria, Nuevo León, with an investment of US$300 million. This project reaffirms the state’s role as a key engine for manufacturing and foreign investment attraction.
The facility, designed for the production of power tools and smart products for gardening and irrigation, represents a strategic move by Daye México to strengthen its supply chain in North America. With this new operation, the company expects to create more than 2,000 direct jobs, boosting regional economic activity and benefiting local suppliers.
Nuevo León has long been a preferred destination for industrial investment thanks to its infrastructure, availability of skilled labor, and competitive manufacturing environment. The arrival of this plant further consolidates that reputation and reinforces international companies’ confidence in the state as a strategic hub.
The new facility adds to Daye’s global presence, as the company already operates in multiple markets, offering solutions for home maintenance and professional gardening equipment. Its business model combines technological innovation with high-efficiency production, allowing it to position itself as a provider of next-generation power tools.
The decision to establish the plant in Salinas Victoria was not only based on the advantages the state offers, but also on the strategic choice to localize production in Mexico. This allows the company to benefit from proximity to the U.S. market, trade agreements, and competitive manufacturing costs. With the new plant, Daye aims to increase its production capacity and competitiveness while ensuring a more efficient logistics network.
Locally, the immediate impact will be reflected in employment and the supplier ecosystem. The creation of thousands of direct jobs will also stimulate growth in services, transportation, and logistics sectors in the region. Likewise, local suppliers are expected to expand by integrating into the company’s supply chain, further energizing the state’s economy and strengthening its industrial network.
Moreover, the establishment of this facility sends a clear message about the direction of the industrial sector: a shift toward higher value-added manufacturing that integrates technology, automation, and global market orientation. In this context, Daye México positions itself as part of a new generation of factories that combine research, development, and production, moving beyond traditional assembly operations.
In summary, the inauguration of this plant by Daye México in Nuevo León marks a significant milestone for both the company and the region. The combination of a substantial investment, job creation, supplier development, and the strengthening of the state’s industrial appeal demonstrates a winning strategy. Looking ahead, this initiative could serve as a catalyst for other power tool, gardening, and related companies to consider Mexico as an operations base, while Nuevo León continues to affirm its role as an international manufacturing hub.