Heineken announces US$2.75 billion investment in Mexico

The Heineken Mexico brewery announced a historic investment of US$2.75 billion in the country, which includes the construction of a new brewery in Kanasín, Yucatán, generating more than 3,000 direct and indirect jobs.

“This investment reflects confidence in Mexico's future and in the southeast's capacity to be a sustainable industrial hub,” said Economy Secretary Marcelo Ebrard, highlighting the region's role in the national development strategy, especially due to its water availability and growing logistics infrastructure.

Meanwhile, Oriol Bonaclocha, CEO of Heineken Mexico, emphasized that the project is part of a long-term vision that includes growth, innovation, and sustainability.

“We are here to reaffirm our commitment to Mexico (...) We are very proud to share our intention to invest US$2.75 billion between now and the end of 2028,” he said.

He also mentioned that this plant will be the group's eighth in Mexico and will focus on supplying the Yucatan Peninsula more efficiently, taking advantage of the connectivity and infrastructure development in the southeast.

"We will continue to invest in sustainability and innovation projects, guided by our global strategy of providing a better world with three pillars: environmental, social, and smart consumption. We will also continue to focus on creating experiences that connect with people's passions," said the company's CEO.

The governor of Yucatán, Joaquín Jesús Díaz Mena, announced the arrival of an investment of more than US$500 million for the installation of an industrial plant in the municipality of Kanasín, as part of the national program for the expansion of industrial parks promoted by the federal government and private initiative.

The plant will generate more than 300 direct jobs and more than 2,000 indirect jobs, which is expected to strengthen the local economy and reduce social inequality in the region.

“These types of investments transform the lives of our communities,” said the governor, highlighting that Yucatán is consolidating its position as a strategic hub for industrial development in southeastern Mexico.