Maverick’s affordability boosts Ford’s market share

Ford Motor Company revealed that in November it was able to outperform the industry average in terms of sales for the ninth consecutive month in the US market thanks to products that combine affordability with value.

The blue oval brand sold nearly 165,000 vehicles last month in the neighboring country, a figure that, although 0.9% lower than the November 2024 result, comes during a period in which the total market volume registered a drop of close to 8%.

In terms of cumulative sales for the current year, the company fell just a few hundred units short of reaching two million vehicles, which represents a 5.9% increase over the same eleven-month period last year.

With these figures, Ford claims to have increased its market share by half a percentage point to 13.2%, despite achieving marginally lower sales in November than last year.

To achieve this, the company focused on affordability. While some competitors struggled with high prices, the Dearborn, Michigan-based automaker reported increased interest in its entry-level models.

Combined sales of the most affordable models (Maverick XL, Ranger XL, and Bronco Sport Big Bend) increased by 26.4% in November and have accumulated a 12.7% increase for the year.

In the case of the compact pickup truck produced in Hermosillo, the monthly rebound for the entry-level version was 76.2%, while total volume increased by 43.3% with the addition of nearly 9,900 units.

Total cumulative sales of the Maverick between January and November are almost 142,000 units, a figure that already exceeds total deliveries in 2024, even though there is still one month to go.