Mazda3 earns 2018 Best New Car Award by the Good Housekeeping Institute
The 2018 Mazda CX-5 SUV and the 2018 Mazda3 sedan have both been recognized for Good Housekeeping Institute (GHI) 2018 Best New Car Awards in the Compact Crossover and Standard Compact categories respectively.
The GHI collaborated with Car and Driver magazine, sifting through more than 100 new vehicles. Together, they narrowed the count down to 25 vehicles, putting more than 3,000 miles on them on test tracks and on the road.
The GHI Labs and consumer testers rated the cars and SUVs tested on safety, value, handling, design, comfort and technology. For Mazda3, this is the second time it has been selected for this award.
“The Mazda vehicles really stood out when you look at the number of features you get for the price point,” said Laurie Jennings, GHI director.
“We were impressed by the exterior and interior styling, and it’s clear their design team worked hard to eliminate as much visual noise as possible. You also get a much quieter ride, which is great for parents with kids in the backseat or those who log a lot of miles on the highway,” Jennings added.
Such achievement is important because, while earning awards from an institution called “Good Housekeeping” might not sound fancy, it reflects how the brand meets the taste and needs of the average U.S. customer.
“Earning awards from enthusiast publications is nothing new for Mazda. Its cars and crossovers almost routinely beat the competition in comparisons done by such groups. However, many buyers of Mazda products are not dyed in the wool car nuts. They are just regular people looking for a great family vehicle. For that large group of shoppers, Mazda now has another trophy to show off,” said John Goreham of Torque News.
Both sedan and hatchback versions of Mazda3 for the North American market are built in Salamanca, Guanajuato.