Porsche appoints new vice president

With prior experience in the automotive industry, having held various management positions at Mercedes-Benz Bank AG and Daimler Truck AG, Florian Laudan will now serve as Vice President of Public Relations, Media, Sustainability, and Public Policy at Dr. Ing. H.c. F. Porsche.

Most recently, Laudan led Public Relations and Internal Communications at Daimler Truck, in addition to overseeing the company’s Truck and Bus Communications. Then, in 2022, he took on the role of Head of Commercial Vehicle Communications at ZF Friedrichshafen AG, before being appointed Senior Vice President of Corporate Communications and Marketing at that company.

“Florian Laudan is a communications professional with many years of industry experience and a broad international background. He possesses the ideal skills to confidently guide Porsche through the current transformation process in the field of communications,” said Dr. Michael Leiters, Chairman of the Executive Board of Porsche AG.