SEAT could build up to 50,000 cars a year at Volkswagen’s Puebla assembly plant

There’s room for Volkswagen’s Spain-based subsidiary SEAT to build up to 50,000 units a year at VW’s Puebla assembly plant in case the German automaker decides to move forward in that direction, a SEAT’s top official revealed to Europa Press news outlet in recent days. 

SEAT’s president Luca de Meo confirmed plans to open a regional office in Mexico to support the brand expansion in the Latin American market.

Establishing production footprint in Puebla, the official said, would facilitate the expansion in Mexico, a country that already is the fifth most important market for the company, but also in Central and South America. 

De Meo revealed that he’s “just waiting for a call” from German executives to move ahead with production plans in Mexico. To that end, SEAT would use the MQB platform that Volkswagen installed in Puebla for the Golf assembly or the production line for the new Tiguan SUV.

The SEAT Ibiza has been one of the most popular products in Mexico for years but the arrival of new competitors like Kia, producing locally and at lower prices, have slowed its demand somewhat. Making the Ibiza and Toledo in the country would reduce prices to better adapt products to the needs of the region and grow faster.


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