Softrack identifies Mexico as a key market

The Brazilian company Softrack announced—at the Logistics World Summit & Expo—its growth strategy in Mexico: launching operations in Queretaro and deploying technological solutions to improve safety and efficiency in intralogistics.

Menotti Franceschini, the company’s CEO, emphasized that Mexico represents a key market due to its size and the low level of adoption of telemetry tools in industrial fleets.

One of the factors driving the adoption of these solutions is compliance with new industrial safety regulations.

Menotti explained that NOM-006 establishes the need to ensure that machinery operators are trained, making it a recent regulation that companies with forklifts must prioritize implementing.

Softrack maintains annual growth of between 50% and 60% and projects its expansion throughout Latin America by 2030. Mexico is positioned as a strategic hub within this plan, both for its domestic market and for its potential as a regional platform.

“It’s key, because many people aren’t familiar with the technology, and that’s where we show what we can bring to companies.” Menotti stated during his presentation at the Logistics World Summit & Expo.

The incorporation of data- and telemetry-based solutions into intralogistics aims to transform operational efficiency in the industrial sector. Softrack’s arrival in Mexico is part of this trend and reinforces the process of technological modernization within the country’s value chains.