Toyota expects flat sales in Mexico amid volatile exchange rate and new competitors

Toyota expects flat sales in Mexico amid volatile exchange rate and new competitors

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By the end of 2017, Toyota estimates sales of 105,000 vehicles in the Mexican market — a flat result compared to the 104,955 units from previous year — due to a slowdown in car sales, changes in the exchange rate that affect the price of foreign vehicles and new competitors, Guillermo Diaz, Director of Operations for Toyota Motor of Mexico in an interview with El Universal.

From January through June, Toyota sold 51,331 vehicles, an increase of 11.7% over the same period last year. According to Diaz, the company has now stringed 26 consecutive months of record sales in the country.

The cars with the highest sales volume in the first half were the Hilux pickup, Yaris Sedan, Avanza, Corolla and HiAce, which contributed almost 60% of the company's sales. Other models that posted sales higher than the first half of 2016 were Prius, Sienna and Highlander.

Prius is the best-selling hybrid car in the Mexican market with 3,670 units in the first half of the year, reaching 80% market share in the segment and making Mexico is the third most important market for this model after Japan and the United States.

During the second half of the year, Toyota will launch in Mexico the Camry 2018, a Hilux diesel and a new version of Yaris. The CHR and the Prius C could be available by the end of 2017 or early 2018.

With the Hilux diesel, the company bets on customers who want more powerful trucks and expects to market 2,000 units per year.


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