World Cup 2026 will lead to new business opportunities in Mexico City

With the World Cup 2026 just a few months away, there has been a 140% year-over-year increase in searches for commercial spaces between January and February, compared to the same two-month period in 2025; however, rental prices have also risen to US$37 per square meter in Mexico City.

In an interview on Spot 2, Vianey Macias, Head of Market Research, noted that “these changes are also occurring due to the World Cup and regional economic dynamics. Investors are looking for spaces for restaurants, cafes, and other entertainment venues.”

According to data from Getin, a Mexican retail analytics platform, factors such as product assortment, the value proposition on the sales floor, visual merchandising, and the in-store experience become decisive in attracting consumers amid a changing landscape. In its annual report, Getin revealed that consumer attraction to stores plummeted by 7.2% in shopping malls and 4.7% on high streets.
This explains why, since the beginning of 2025, there has already been a downward trend, meaning that, although more people passed by stores, there was little to no intention to enter them. And even among those who did enter the stores, more people decided not to make a purchase.

However, for Vianey Macias, the sporting event will be the turning point for consolidating new retail corridors, thanks to the infrastructure being built: “What we’re going to see is that all the services and infrastructure being developed around the stadiums will be consolidated after that date… We’re talking about a period of 3 to 5 years during which new retail corridors will be created in the city,” concluded Macias.