Tequila Against the Export Barriers

The Mexican government has decided to find a way to lift commercial export restrictions on tequila, according to Economy Secretary Marcelo Ebrard. The country's most important national beverage is subject to very high international tariffs, with commercial tariffs of 150%, Ebrand said.

Today, Mexico exports 83% of the tequila produced in the country. The official has stated that he intends to work to eliminate the restrictions he has described as artificial, which limit the availability of the beverage in other countries.

As part of the celebration of the first National Tequila Day, emphasis is placed on the growth of producers, manufacturers, distributors, and retailers, who have strengthened the industry.

For this reason, the government plans to eliminate tariffs, as exports have grown by 2.6% annually during the 2023–2025 period, with the United States, Japan, the United Kingdom, and Spain as their main global destinations. The current export volume stands at 126.5 million liters for the agave-tequila industry, which is wrapping up a year marked by significant activity.

This increase encourages the agave-tequila industry to grow in the global market, with efforts now focused on agricultural sustainability, commercial competitiveness, and the creation of greater opportunities for producers.

Tequila is a beverage that embodies the value of its land of origin, as UNESCO designated the Agave Landscape and the Historic Industrial Facilities of Tequila, in Jalisco, as a World Heritage Site. This region covers an area of 34,658 hectares and represents one of Mexico’s most important historical, cultural, and productive landmarks on the world stage.