Yucatan Seeks to Strengthen Its Tourism Industry

The Yucatán government and the Tourism Business Council (Cetur) have strengthened their partnership to help boost the competitiveness of the state’s tourism sector, the state government reported.

During the swearing-in ceremony for CETUR’s 2026–2027 Board of Directors, the head of the Secretariat of Tourism Promotion (Sefotur), Darío Flota Ocampo, announced that the tourism industry accounts a 16.1% of the state’s GDP and emphasized the need to strengthen coordination with the private sector to advance public policies.

Similarly, it was announced that one of the strategic projects is the modernization of the Progreso Deep-Water Port, which aims to increase the number of larger-capacity vessels calling at the port.

Yucatán expects to exceed 500,000 cruise passengers and double that number over the next three years.

Flota Ocampo emphasized that Sefotur’s Comprehensive Tourism Training and Competitiveness Program would benefit more than 3,700 tourism service providers in 25 municipalities, with the aim of professionally advancing the sector.

The new president of Cetur, Jordy Abraham Martínez, has said that the organization will work in coordination with the government, businesses, academia, and civil society to achieve this goal.

The number of visitors to the state’s main tourist destinations totaled 204,071, representing a decrease of -0.9% compared to previously recorded visitor numbers, according to data from the state’s Department of Tourism Promotion.

At the beginning of the year, economic revenue from tourism had risen to US$ 288 million, a figure higher than in the past. During this period, the average daily visitor spending is estimated at US$211, confirming a +28.2% increase compared to the average spending. Similarly, the average monthly occupancy rate stood at approximately 2.65 tourists per room, representing a +2.1% increase compared to the previously recorded figure of 2.60 tourists per night.