Cristina Perkins joins Navistar Mexico

Cristina Perkins joins Navistar Mexico

MEXICO - Navistar announced that Cristina Perkins Topete has joined the company as Director of Marketing & Customer Experience for Navistar Latin America.

Cristina Perkins will report directly to Rafael Alvarenga, President of Navistar Latin America, and will be responsible for leading the brand's positioning and growth strategy in the Mexican and Latin American markets.

Cristina holds a bachelor's degree in International Relations from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) and a master's degree in Marketing from the Universidad de las Américas Puebla (UDLA).

He also has more than 20 years of solid experience in the automotive industry in Mexico and the United States, developing marketing strategies, product, dealer network improvement projects and customer satisfaction in companies such as Ford Motor Company and Toyota. Prior to joining the Navistar team, she held the position of Marketing Director at the latter company.

"We are sure that the sum of Cristina's talent and her team will help us to achieve and go further in all the goals we have in Navistar Latin America," said Rafael Alvarenga.