First Mass-Produced Ram Rumble Bee SRT to Be Auctioned
The first 2027 Ram 1500 Rumble Bee SRT pickup truck produced for the public at the Stellantis Saltillo assembly plant will be auctioned this weekend during the 2026 Barrett-Jackson auction in Las Vegas for charity.
The vehicle in question will be auctioned alongside a 2005 Ram 1500 SRT-10, both customized by RealTruck, an aftermarket accessories website.
The initiative stems from a collaboration between Ram, RealTruck, the Barrett-Jackson auction house, and the UFC mixed martial arts league.
One hundred percent of the proceeds will go to the Folds of Honor Foundation, which provides educational scholarships to the families of U.S. military personnel and first responders who were killed in action or became disabled, as well as to Hispanic charities through the UFC Foundation, in recognition of Mexico’s Independence Day weekend.
The two Ram trucks are being auctioned on the 25th anniversary of the September 11, 2001, terrorist attacks in New York, Washington, D.C., and Pennsylvania, “as a tribute to the extraordinary courage and selflessness of the first responders, military personnel, and citizens who answered the call in the minutes, hours, days, and years that followed,” the parties involved revealed.
UFC President and CEO Dana White will be present at the Barrett-Jackson auction to drive up bids for these trucks, alongside Barrett-Jackson President and CEO Craig Jackson.
In addition to the one-of-a-kind vehicles, the auction winner will also receive a UFC VIP experience at a future event of their choice.
“At Ram, SRT, and Direct Connection, we are honored to support the men and women who protect and serve our communities,” said Tim Kuniskis, Chief Marketing Officer for American Brands, SRT Performance, and North America at Stellantis.
The SRT Rumble Bee to be auctioned at Barrett-Jackson will be the first mass-produced model and will receive additional customizations to create a truly one-of-a-kind collector’s truck.
Features planned by the Ram design team and SRT’s Direct Connection team include an upgraded 3.0-liter Direct Connection supercharger capable of producing over 900 horsepower and a high-performance Direct Connection Magnaflow stainless steel exhaust system.
Its appearance has been enhanced with a hand-painted two-tone finish—the upper half in Molten Pearl Red and the lower half in Diamond Crystal Black Pearl—along with custom graphics on the sides of the bed in matching Molten Pearl Red, fender flares in Diamond Crystal Black Pearl, and a black center stripe on the hood.
It also features a “RAM” emblem in Flame Red, Brembo brake calipers, 22-inch wheels in satin black, and a unique custom emblem on the center console that certifies the authenticity of the modification.
