Gerber gambling on local supply chain

Gerber prospects that 100% of its consumable purchases, both fruit and vegetables, will be bought from Mexican providers by 2020. Nowadays, only 60% of its fruits and 98% of its vegetables are grown in Mexico. The involvement of 1,200 producers, mainly from Chihuahua, Durango, Hidalgo, Jalisco, Michoacan and Queretaro, is sought for this project, informed the Executive VP of Nestle Nutrition Mexico, Marco Moesgen.