Mexico to open commercial offices in Dubai and Russia in 2017

Mexico is looking to replicate the success of its avocado at the Super Bowl by selling thousands of tons for the 2018 Russia Soccer World Cup. The Ministry of Agriculture, Jose Calzada, said that Mexico will open commercial representation offices in Dubai and Russia during the first trimester of 2017, with the objective of introducing its precious avocado into this market, as Mexico enjoys the main avocado producer status worldwide. Calzada also commented that, the same way as the avocado was positioned at the Super Bowl, by selling 100,000 tons on the day of this event, (US$200 million), the objective now is to successfully position this product at the Soccer World Cup to be held in Russia.