Mexico’s Auto Market Gains Momentum in September

New-car dealers operating in the country sold 129,288 units last September, a figure that exceeds last year’s result by 8%—or more than 9,500 vehicles—according to preliminary data from INEGI.

These results bring year-to-date sales to 1,144,002 vehicles at the end of the third quarter, a 5% increase compared to the same nine-month period in 2025.

This volume extends the record set last August, when—for the first time in history—the one-million-unit sales mark was surpassed in the first eight months of the year. As for the previous sales record for a nine-month period, it dates back to 2016, when the figure reached 1,122,142 units.

However, it is worth noting that the official report does not include several brands operating in the domestic market, including BYD and Tesla.

On the Rise

Among the automakers included in the tally, Stellantis posted by far the best results, selling 9,123 vehicles—its highest September sales volume to date—representing a 43.3% increase compared to the same month last year.

As in the U.S. market, the Ram brand led sales with 4,247 units—a figure 138% higher than in 2025—which gave the multinational enough momentum to post its twelfth consecutive month of growth.

“The momentum of our brands, along with a portfolio that meets market needs, confirms that we are heading in the right direction,” said Jesús Rodríguez, Commercial Vice President of Stellantis Mexico.

Among the Chinese brands that share their data with INEGI, Geely posted the best performance, selling 4,306 cars and pickup trucks—a 91.1% increase—while its cumulative sales totaled 35,912 vehicles, a volume that is 181.3% higher than that of the January–September period last year.

Nissan, the leading brand by sales volume, joined the double-digit growth trend with a 15.7% increase in deliveries, totaling 24,139 vehicles in September, while its year-to-date sales total just over 197,000 units—a marginal increase of 0.3%—maintaining a market share of 17.2%.

Mazda reported a 14.9% increase in sales of 8,539 vehicles, a volume that marked the milestone of one million units sold in the Mexican market since its arrival 21 years ago. The Japanese automaker has delivered 78,654 cars and trucks so far this year, a volume that exceeds last year’s by 4.8%.

General Motors saw its sales grow by 9% in September with the delivery of 16,546 vehicles, while the total volume for the year stands at 146,658 vehicles, which is 2.8% higher than the 2025 result.

Ford, for its part, sold 4,477 vehicles, representing an 8.5% increase compared to September of last year. The Blue Oval has accumulated deliveries of 38,796 units, a figure that is 0.4% lower than the 2025 result.

MG Motor reported 6.2% growth in the ninth month of the year, with sales totaling 4,256 vehicles. The subsidiary of Chinese automaker SAIC Motor has accumulated sales of 40,275 units so far this year, a figure 12.2% higher than that for the first nine months of 2025.

South Korea’s Hyundai managed to increase its sales by 3.3%, selling 4,273 units in September, while its total deliveries in 2026 are 5% higher than last year’s, totaling 40,380 vehicles.

Toyota posted 3.2% growth with 10,205 units delivered last month. Its total volume for the year stands at 94,278 vehicles, reflecting a 4.3% increase compared to 2025.

On the Decline

Among the automakers that saw their sales fall last September, Honda stands out, having recorded a -9.1% decline with sales of 3,036 units. However, the Japanese automaker has maintained positive performance throughout the year, delivering 28,828 vehicles—a 2.1% increase.

The premium brand BMW sold just under 1,500 units in September, including those from its Mini division, a figure reflecting a decline of -8.5% compared to the same month last year. The Bavarian automaker has accumulated deliveries of just over 13,000 vehicles, a volume that translates to a decline of -6.8%.

Kia reported a decline of 5.7% following the delivery of 8,773 vehicles last month. Similarly, the South Korean automaker maintains marginal growth of 1.1% in its year-to-date sales, which total just over 82,000 units.

Finally, Volkswagen recorded a -2.9% decline, selling 14,076 vehicles, including those from its Seat, Audi, Bentley, and Porsche brands. Cumulative sales for the German automotive giant and its subsidiaries totaled 125,951 units over these nine months, representing a 2.5% increase compared to 2025.