Nissan Mexicana names new senior sales director

Nissan Mexicana announces the appointment of Guillermo Degollado as its new senior sales director, a position in which he will be responsible for leading the company’s sales strategy in the country.

With over 26 years of experience in the automotive industry, he has a track record with both volume and premium brands, as well as international experience in various markets. He joined Nissan six years ago and, since 2024, has served as General Manager of INFINITI Mexico, Latin America, the Caribbean, and Israel.

INFINITI extends its deepest gratitude to Guillermo Degollado for his pivotal leadership in consolidating the brand’s New Era in the region. Under his leadership, with a focus on operational excellence, customer satisfaction, and enhancing the overall experience through the INFINITI Membership Experience, the brand achieved historic milestones that solidify its position as the growth leader in Mexico’s luxury market.

In his new role, Degollado will be responsible for continuing Nissan’s 18-year leadership in the Mexican market by strengthening the execution of the company’s business strategy.