SEAT turns Cupra into an independent brand
Last week, Spain-based automaker SEAT announced it will launch Cupra as a new brand with its own distinct identity.
The announcement was made at an exclusive event held in Barcelona, where the new brand’s first model was revealed, the Cupra Ateca. Until now, the name Cupra has been used for the SEAT Leon range’s three sporty variants – 3-door, 5-door and ST.
The Volkswagen subsidiary achieved in 2017 its fifth consecutive year of growth and best result since 2001, totaling 468,400 vehicles, 14.6% more than in 2016.
Germany repeated in 2017 as SEAT’s largest market with a record-breaking 102,100 units sold, up 13.4%. Spain remained in second place with 95,100 units, up 23.1%.
The U.K. was SEAT’s third-largest market with 56,200 deliveries, up 18.3%. In fourth place was Mexico with 24,700 sales, up 0.7%.