The brewing industry seeks to strengthen its competitiveness and sustainability.
The beer industry in Mexico has announced an investment of US$ 6,357 million to strengthen its competitiveness, as well as to consolidate the development of the agribusiness sector, increase operational efficiency, and accelerate environmental projects.
Karla Siqueiros, CEO of Cerveceros de Mexico, has emphasized that the beer industry is one of the most nationally integrated sectors, noting that 73% of the inputs for its production come directly from within the country, thereby strengthening local suppliers and generating a multiplier effect on the economy.
The executive also explained how the value chain supports more than 5,000 families who grow barley, in addition to the malting, production, distribution, and marketing processes that enable the product to be sold.
It is important to note that Mexico currently ranks fourth among the world’s largest beer producers, only behind China, the United States, and Brazil. Similarly, Mexico remains the world’s leading beer exporter. It is also worth noting that one in every five beers consumed globally is produced in Mexico.
On the issue of the environment, representatives from the leading brewing companies have noted that efficient water management and the circular economy are priorities for the sector's future.
Grupo Modelo and Heineken Mexico are among the companies that have shared their efforts to support sustainability.
A model group highlighting the Aguas Firmes program, which promotes initiatives to infiltrate 15.5 million m³, in addition to supporting startup accelerators and university projects focused on innovation in water management.
On the other hand, Heineken Mexico stated that the company has a sustainability strategy based on three pillars: smart consumption, environmental responsibility, and social development. As part of these efforts, 20% of its budget goes toward communicating campaigns on smart consumption. Finally, Luis de la Reguera, vice president of the microbrewery sector at Cerveceros de México, highlighted the growth and collaboration achieved by the domestic industry, noting that the integration among large producers, microbreweries, and the agricultural supply chain strengthens the sector’s development
