Toyota to produce hybrid Tacoma in Mexico

MEXICO CITY - Japanese automaker Toyota has confirmed an investment of US$1.45 billion to modernize its manufacturing plants in Baja California and Guanajuato, in order to manufacture the new generation of its Tacoma pick-up, including the hybrid version.

This initiative reinforces Mexico's position as a key pillar in the vehicle production and export strategy for the North American region.

During a private meeting with the Secretary of Economy, Marcelo Ebrard, Toyota executives explained that this investment is aimed at strengthening its operations in Mexico, a country that has been fundamental to its supply chain for the past 22 years.

“At Toyota, we believe in Mexico and in the relevance of investments for the economic, environmental and social development of the country," said Luis Lozano, president of Toyota Motor de México.

With this announcement, Toyota has reached a cumulative investment of more than US$3 billion in Mexico, underscoring the importance of Mexico to North America's competitiveness.

The modernization of the facilities in Baja California and Guanajuato will allow Toyota to incorporate sustainable production technologies, optimizing resource consumption and reducing CO2 emissions.

This is in line with Toyota's vision of moving towards greater electrification of its vehicle portfolio. It is worth mentioning that the Baja California plant was inaugurated in 2004, while the factory in Guanajuato began operations in 2019.

This announcement comes in a context where Mexico seeks to position itself as an electromobility hub in Latin America, and Toyota seems to answer that call with the production of the hybrid electric Tacoma (HEV).

The production of this model in Mexico will not only supply the local market, but will also be focused on exports to the United States and Canada, consolidating the country as a strategic link in the automotive chain in the region.

For his part, Marcelo Ebrard reaffirmed the commitment of Claudia Sheinbaum's new government to boost foreign investment to promote economic growth.

“The government of President Claudia Sheinbaum is committed to providing certainty and confidence to investors, and to promote, through investment, development with well-being in the country,” said Ebrard, who assured that they will continue working to attract more investment and generate quality jobs.