Chinese Brands in Mexico: Disruption, Market Share, Financing and the New Competitive Reality

GlobalAutoIndustry.com’s latest Audio Interview “Chinese Brands in Mexico: Disruption, Market Share, Financing and the New Competitive Reality” with Ron Hesse features Luis Brizuela. Luis is Director, Americas, at JATO Dynamics, where he leads regional growth and strategy across the automotive sector. An industrial engineer from Universidad Iberoamericana in Mexico, he holds an MBA from McGill University and executive certifications from Notre Dame, Northwestern and Kellogg. With more than 30 years of business experience, including 15-plus in automotive, Brizuela has held leadership roles at Coca-Cola, DHL and Ipsos. He is recognized as a top automotive industry leader in Mexico.

In the 13-minute Audio Interview, Mr. Brizuela discusses these questions:

• What can you share around the Chinese new entrants in the Market? And how is the market receiving them?
• What type of technological advancements are they bringing into the market?
• Any particular challenges they are facing?