Auto sales in Mexico decline for 12th month in a row
For the 12th consecutive month, car sales in Mexico fell during May. The decline on this occasion was 6.9% as result of the sale of 114,492 units, according to the Mexican Auto Dealers Association.
Year-to-date sales are now of 560,986 vehicles through May, which represents an 8.9% decrease. Given the latest figures, AMDA expects total sales ranging from 1.45 to 1.50 million units in 2018.
Nissan, the best-selling brand in Mexico with a 22.8% market share on a year-to-date basis, saw its sales sink 14.3% to 25,054 vehicles. Its year-to-date sales totaled 127,748 units through May, representing a 16.3% decrease. Its premium brand Infiniti saw its sales hike 25.2% in May to 174 units. Year-to-date sales are now of 859 Infiniti vehicles, up 4.5%.
GM recovered in May its position as second best-selling automaker in Mexico after being displaced by Volkswagen during the first four months of the year. The Detroit-based firm now holds a 14.8% market share with sales of 20,108 vehicles during May, 2.6% less than same month of 2017. Year-to-date sales totaled 82,815 units which represents a 18.8% drop.
Volkswagen, which is back at third place with a 14% market share, posted a 20.1% drop in sales of 15,246 units. Year-to-date sales by the German automaker totaled 78,370 vehicles, down 17.6 %. Volkswagen sales figures include those of its Audi, Porsche and Seat brands.
Toyota sold 8,942 vehicles in May for a 2.6 % increase. The Japanese automaker remained as the fourth best-selling brand in Mexico with a 7.7% market share. Its year-to-date sales totaled 43,250 units, which represents a 0.5% drop compared to the first five months of 2017.
KIA, fifth best-selling brand in the country with a 6.8% market share, saw its sales cool down in May to 7,411 vehicles, just five units more than same month of last year. The Korean automaker had been posting two-digit sales increases for more than a year. However, KIA’s year-to-date sales totaled 38,115 vehicles, which represents a 13.4% hike.
Honda (6.5% market share) also saw its sales drop 8.9% to 7,125 vehicles, while its year-to-date deliveries were of 36,381 units, down 0.4%. Honda figures do not include those of its premium brand Acura, which sold 119 vehicles in May and totaled 670 in the first five months of 2018, representing drops of 27% and 20.7% respectively.
Fiat Chrysler Automobiles (6.4% market share) marketed 7,323 vehicles in May, down 3.7% compared to same month of the previous year. Its year-to-date sales dropped 11.2% to 35,886 units.
Ford Motor Co. (5.3% market share) sold 5,790 units in May for total year-to-date sales of 29,498 vehicles, representing decreases of 11.5% and 11.8% respectively. Ford figures do not include those of its Lincoln brand, which marketed 142 units last month for total year-to-date sales of 827 vehicles, figures that represent double-digit hikes of 23.5% and 29.2% respectively.
Mazda sales increased 2.5% in May to 4,315 vehicles. Its year-to-date sales of 21,731 units represent a 5.1% gain in the first five months of 2018.
Hyundai posted a two-digit increase in sales of 12.5% to 4,002 vehicles in May. Its year-to-date sales totaled 20,319 cars and SUVs, representing a 20.5% hike.
In the premium market, BMW was the only automaker whose sales increased in May with a 20.5% boost, which resulted of 1,456 deliveries cars and SUVs. Its year-to-date sales are now of 7,671 vehicles for a 19.8% jump.
Mercedes-Benz saw its sales decline 8.4% to 1,283 vehicles, for total year-to-date sales of 7,503 units, up 7.1%. It’s worth noting that the German automaker does not report sales of certain high-end SUVs since November 2012 concerning security reasons.
Audi sold 1,282 cars and SUVs in May for total year-to-date sales of 5,755 units, representing a decline of 5.5% and a 2.7% increase respectively.