Beer brewer investing millions in Mexico to stay ahead of the game

Beer brewer investing millions in Mexico to stay ahead of the game

The producer of the Grupo Modelo beer bands for the US, Constellation Brands, is going to invest in Mexico around US$600 million this year in order to increase its capacity and innovation.  The Corporation’s objective is to continue earning a leading position in the United State’s premium segment; and to keep growing its market participation, as this segment represents 50% of the market. As part of its expansion strategy, the Company is planning to invest amounts ranging from US$500 to US$600 million per year, just for capacity and innovation of their beer production business.

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