BMW considers Mexico City for a car-sharing pilot program
German premium automaker BMW considers Mexico City to introduce a car-sharing system that offers electric units for a single journey where the user would be its own driver.
The company already has a functional platform in Germany where a registered user can take the vehicle closest to his location, via an electronic card or a smartphone app, and leave it anywhere he wants to continue his journey.
BMW global spokeswoman Paloma Brunchkhorst told the state-owned news outlet Notimex that Drive Now, as it is called, is the perfect system for large cities, where sometimes reaching a destination in your own vehicle is not the best option.
In this regard, the Director of Corporate Communications of BMW Group Mexico, Latin America and the Caribbean, Vladimir Mello, said that the automaker is studying a pilot program in the Mexican capital, although it is a project not yet confirmed.
Another benefit is that the app works as a test drive, especially with electric units like the i3. “We have a lot of people who have bought electric cars after experiencing Drive Now,” said Mello.