Hyundai estimates a 20% cost reduction in Mexico
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Hyundai Motors Mexico revealed that from 2018 onward it will start in Mexico a new model of commercialization for its vehicles through digital stands, with expectations to increase sales by up to 8% and reducing costs by 20%. The digital stands are giant screens which will be installed in commercial centers featuring the models of its line and a personalization tool, as well as inventory availability. This system has the objective of setting the consumer free from pressure or misrepresentation from sales people.