In-Store media to invest US$ 55 million in Mexico

In-Store media to invest US$ 55 million in Mexico

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MEXICO CITY β€” The Spanish company in-Store Media announced that it will invest US$55 million for its development on a global scale.

In a statement, the company explained that the amount will be used for the implementation of digital services in order to monetize the websites of retail chains

β€œThe global challenge is to double the company's turnover, this will be achieved by integrating communication channels that allow consumers to receive a homogeneous message from brands and retailers,” said Gabriel Zaretti, general director of the company in Mexico.

The new strategic plan contemplates that the weight of international markets exceeds 70% and estimates that the markets of Mexico, France, Chile and Poland double their current size.

Source: Milenio