April was a bad month for Mexico-made vehicles in the U.S. market not only because demand of sedans is weaker by the day, but also because some vehicles are about to phase out to open room for revamped 2019 model years, which kind of push consumers away from the current inventory in order to wait for the new versions, such is the case for the Volkswagen Jetta and the RAM pickup.
On the bright side, demand of SUVs keeps growing hence giving a boost to certain models even when they are on the final stages of their production cycle, such is the case for the Dodge Journey.
Also worth noting, is that April marked the first full month of sales for the all-new 2019 Infiniti QX50, which is the second SUV from a premium automaker built in a Mexican facility.
The following report does not necessary reflects that each vehicle sold from certain model was built in Mexico. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.
Audi of America reported April sales of 19,104 vehicles, up 2.1% compared to total sales of same month in 2017. Audi’s year-to-date sales through April totaled 69,156 units, an increase of 7.5% compared to the same quarter of 2017.
The Puebla-made Q5 SUV remained as Audi’s best-selling model in the United States, with sales of 5,275 units, which means more than one in four vehicles sold by the German automaker in April was a Q5, but it also represented a 5% increase compared to the 5,028 units sold in April 2017. Year-to-date sales of the Q5 totaled 19,305 vehicles, an increase of 18% compared to the same four months of 2017.
Fiat Chrysler Automobiles
FCA US LLC reported sales of 184,149 vehicles, a 5% increase compared with sales in April 2017 of 176,176 vehicles. Year-to-date sales totaled 698,918 units, up 2%.
FCA sold 11,521 Jeep Compass last month, an increase of 227% compared to the 3,520 units the company sold in April 2017, one month after the Toluca-made SUV entered the U.S. market. Year-to-date sales totaled 55,041 vehicles.
RAM pickup sales were of 39,252 units in April for total year-to-date of 143,216, representing decreases of 9% and 12% respectively. Sales of the Fiat 500 were of just 335 units in April and 1,644 vehicles on a year-to-date basis, representing drops of 72% and 69% respectively.
Sales of the Dodge Journey hiked 39% in April to 11,638 units, but its year-to-date results are still down 30% to 30,057 SUVs during the first four months of 2018.
Overall Ford Motor Company U.S. sales for April totaled 204,651 vehicles, down 4.7%. Year-to-date sales were of 804,232 units, down 3.3%. The Ford Fiesta saw its sales decline 5.3% to 3,151 units in April, while its year-to-date sales totaled 15,449 vehicles, down 5.6%.
Sales of the Ford Fusion sank 22.9% to 12,871 vehicles, while its year-do-date sales were of 56,047 units, 16.9% lower compared to the same four-month period of 2017. The Lincoln MKZ saw a 36.3% drop in sales of 1,692 units in April and a decline of 34.9% in a year-to-date basis on 6,051 vehicles.
General Motors announced in March that it would cease monthly sales reports in favor of quarterly reports.
Honda Motor Co. reported U.S. April sales of 125,701 Honda and Acura vehicles, a decrease of 9.2% versus April 2017. Year-to-date sales are down 3.1% to 488,192 units.
Sales of the Honda Fit totaled 3,987 units in April, down 18.1%. Its year-to-date sales are down 8.9% to 15,278 vehicles. The HR-V saw a 14.1% decrease in sales of 7,322 units. Its year-to-date sales totaled 28,125 vehicles, which represents an 0.3% drop.
Kia Motors America announced April sales of 50,585 vehicles, a 5.2% decrease over the same month last year. Year-to-date sales totaled 177,530 units, which represents a 1.9% decrease. Its sister brand Hyundai reported April sales of 56,063 units, an 11% decline, and year-to-date deliveries of 204,940 vehicles, down 11.6%.
Sales of the Kia Rio totaled 1,964 units, up 34.2% from the 1,463 vehicles delivered in the same month of 2017. Year-to-date sales totaled 6,989 units, up 54.1%. The Kia Forte was the brand’s best-selling vehicle in April with 9,199 units, but the figure represented an 12.3% decline compared to last year. Its year-to-date sales totaled 32,930 vehicles, down 7.4%.
Sales of the Hyundai Accent totaled 2,816 units in April, while the year-to-date figure was of 10,234 vehicles. Since last August, the Accent is built in Pesqueria, Nuevo Leon along with the Rio and the Forte.
Mazda North American Operations reported total April U.S. sales of 23,056 vehicles, representing a decrease of 4.6% versus April of last year. Year-to-date sales through April are up 14.8% versus last year, with 107,051 vehicles sold. Sales of the Mazda3 in sedan and hatchback versions totaled 4,725 units in April, representing a drop of 21%.
Year-to-date deliveries reached 24,380 vehicles, which represents an 8.3% decline. Both versions of the Mazda3 for the U.S. market are supplied by the company’s plant in Salamanca, Guanajuato.
Nissan Group announced total U.S. sales for April 2018 of 87,764 units, a decrease of 28.1% compared to the previous year. Year-to-date sales totaled 503,767 vehicles, down 6.5%.
Sales of the Nissan Versa, including both sedan and hatchback versions, were 27.9% down to 5,998 units in April. Year-to-date sales decreased 20.4% to 31,363 vehicles. The Nissan Sentra saw its sales drop 16.1% to 16,999 units in April, while its year-to-date deliveries are still 7.4% higher than last year to 77,001 vehicles.
With its first full month of sales at Infiniti retailers, the all-new 2019 QX50 built in Aguascalientes totaled 1,413 deliveries in April.
Toyota reported U.S. April 2018 sales of 192,348 vehicles, a decrease of 4.7% from April 2017. Its year-to-date sales are 4.1% up to 764,381 units. Sales of the Yaris iA, which is built by Mazda at its Guanajuato plant, decreased 12% to 3,063 vehicles. Year-to-date are 14.2% down to 10,569 units.
Sales of the Toyota Tacoma pickup, built in Tijuana and San Antonio, Texas, hiked 10.6% to 18,811 units in April, and 20% in a year-to-date basis to 72,590 vehicles.
Volkswagen reported sales of 28,794 units delivered in April 2018, an increase of 4.5% over April 2017. With 112,746 units delivered year-to-date in 2018, the company is reporting an 8.6% increase in year-over-year sales.
Sales of the Golf family declined 35.1% to 4,666 units, and 33.7% in a year-to-date basis to 16,678 vehicles. All variants of the Golf family are built in Puebla, Mexico except for the e-Golf and the R-Line, which are made in Germany.
Sales of the outgoing version of the Jetta totaled 4,313 units in April, while year-to-date deliveries were of 18,912 vehicles, down 54.2% and 44.3% respectively. April sales of the Beetle totaled 1,469 units, down 1.9%. Year-to-date sales totaled 5,347 vehicles, which represented a decline of 1.1%.
The all-new 2018 Tiguan, which entered the U.S. market last August, totaled April sales of 7,637 units and is once again the brand’s best-selling model. Year-to-date sales are now of 29,735 SUVs.