The general director of BlueBay Hotels, Ramón Hernández, has presented the chain's growth plan until 2020, which includes among its strategic lines an investment of US$67.7 million in Spain and Mexico for improvements in its facilities.
It will also invest in growing new markets, the opening of new business lines such as BlueBay Vacation Rentals and a new website. By 2019, its goal is to grow between 6% and 8%.
The investment for the improvement of facilities is focused on providing facilities and services that meet customer expectations.
The main reform that will be carried out is the five-star 'BlueBay Grand Emerald' hotel in the Riviera Maya, where they plan to improve rooms and common areas.
Other relevant investments are the improvements in the 'Bellevue Vistanova' and different areas of the hotel 'BlueBay Grand Punta Cana'.
In addition, the 'Hotel Bellevue Club Mallorca' will also be modernized in a new phase of renovation of the areas of the pool, reception, catering areas, rooms and the creation of an 'Adults Only' area.