Unfortunately, last month Ford joined General Motors' strategy of publishing its sales reports on a quarterly basis.
Given that Ford and GM represent close to 30% of the US car market, the lack of data makes the analysis of the scenario more complicated.
However, it is noteworthy that the SUVs and crossovers manufactured in Mexico remain in the taste of consumers.
It is also worth noting the reception that the new Jetta is having, which led the sales of Volkswagen during January.
The following report does not necessary reflects that each vehicle sold from certain model was built in Mexico, as marked in those particular cases. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.
In January, Audi of America sold 14,253 vehicles in the U.S. market, which represents a decrease of 1.8%. It was Audi’s fourth consecutive monthly decline after a streak of 107 months of sales increases in a row.
Sales of the made-in-Puebla Q5 SUV, Audi’s best-selling model in the United States, increased 6% last month to 4,340 units, which means that nearly one in three vehicles sold by the German automaker in January was a Q5.
Fiat Chrysler Automobiles US (FCA) reported U.S. sales of 136,082 vehicles in January, a 2% increase compared to 132,803 units in the same month of 2018. FCA sold 10,298 Jeep Compass last month, a 1% rise compared to January 2018.
Sales of the Fiat 500 were of just 261 units in January, representing a 43% drop. Sales of the Dodge Journey increased at a triple-digit rate in January, this time of 115% on sales of 7,232 units helped by beefy incentives of up to US$10,750 on some models, according to Cox Automotive. All three vehicles are built at FCA’s plant in Toluca, state of Mexico.
Earlier this year, Ford announced it will follow General Motors’ strategy in publicly reporting vehicle sales on a quarterly basis, rather than monthly. However, leaked data indicates the company delivered a positive surprise in January, with sales up 7.1% on 171,763 vehicles.
Ford builds three models in Mexico for the U.S. market, both the Fusion and the Lincoln MKZ are manufactured in Hermosillo, Sonora, while the Ford Fiesta is sourced from the Cuautitlan assembly plant.
General Motors no longer reports sales on a monthly basis, but AutoNews estimates the automaker sold 184,860 vehicles last month, which represents a 6.9% decrease. Its next sales report will be available in early days of April.
Some of the models built by GM in Mexico are also manufactured in U.S. and Canadian plants such as the Chevrolet Silverado, the GMC Sierra and the Chevy Equinox. Other vehicles sourced from Mexico are the Chevy Trax, the all-new Blazer and the GMC Terrain.
Honda Motor Co. reported U.S. January sales of 106,139 Honda and Acura vehicles, which represents a 1.5% gain versus same month of 2018.
Sales of the Honda Fit were 52.2% lower in January to 1,405 units. Sales of the HR-V crossover declined 4.6% to 5,974 units. Both the Honda Fit and the HR-V are manufactured in Celaya, Guanajuato, but the latter is also built in El Salto, Jalisco.
Kia Motors America announced January sales of 37,376 vehicles, representing a 4.9% gain over the same month of 2018. Its sister brand Hyundai reported January sales of 40,796 units, which is a 3% increase.
January sales of the Kia Rio hiked 20% to 1,608 vehicles. The Kia Forte sales dropped 10.9% to 5,955 units and deliveries of the Hyundai Accent totaled 1,825 units, down 24.9%. All three vehicles are built in Pesqueria, Nuevo Leon.
Sales of Mazda North American Operations in the U.S. market dropped 19.7% in January to 20,045 vehicles. Sales of the Mazda3 in sedan and hatchback versions totaled 4,596 units, representing a 21.1% decrease.
The next generation of the Mazda3 will go on sale in the U.S. market in March. Hatchback versions will be sourced from Japan while the sedan will be manufactured in Salamanca, Guanajuato. In Mexico, Mazda reported January sales of 5,120 vehicles, an increase of 8.3% compared to January last year.
Nissan Group announced U.S. sales for January of 100,741 units, which represents a 18.5% drop compared to same month of 2018. Sales of the Nissan Versa, including both sedan and hatchback versions, decreased 8.3% to 6,649 units.
Deliveries of the Nissan Sentra dropped 20.5% to 14,088 vehicles. January marked the eighth month of sales for the Nissan Kicks in the U.S. with 3,812 units delivered during the month. In its tenth full month of sales at Infiniti dealers, the QX50 totaled 822 deliveries. All Nissan models cited in this report are built at different plants in Aguascalientes, central Mexico.
Toyota reported U.S. sales of 156,021 vehicles in January, a 6.6% decrease compared to same month of 2018. Sales of the Yaris sedan, which is built by Mazda at its Guanajuato plant, decreased 41.6 % to 1,246 vehicles.
Sales of the Toyota Tacoma, built in Tijuana and San Antonio, Texas, increased 0.8% to 16,852 units in January.
Volkswagen reported sales of 23,074 units in January, down 6.7% over same month of 2018. Sales of the Golf family declined 50% to 1,774 units. All variants of the Golf family are built in Puebla, except for the e-Golf and the R-Line, which are made in Germany. Sales of the Jetta totaled 6,875 units, which represents a 52% hike. The Jetta led as the brand’s best-selling vehicle in January. Sales of the Beetle totaled 971 units, down 13%.
Sales of the all-new Tiguan totaled 6,649 units, a 4.9% rise compared to same month 2018. Combined sales of the Jetta and the Tiguan accounted for 58.6% of total deliveries made by the German automaker in the U.S. market during January. All Jetta, Beetle and 2018 Tiguan models for the U.S. are sourced from Puebla, Mexico.