J.D. Power ranks three Mexico-made VW vehicles among the most appealing cars

2 August, 2018

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Volkswagen announced that the outgoing version of the Jetta has been awarded the most appealing Compact Car in the J.D. Power 2018 Automotive Performance, Execution and Layout (APEAL) Study. This is the fifth time that the sedan built in Puebla, Mexico has ranked highest in this hotly contested category, which is comprised of 18 vehicles for 2018.

Both the Golf and Tiguan, also built at the Puebla assembly plant, ranked second in their respective categories, and the Atlas was ranked fourth in the Midsize SUV segment. Overall, Volkswagen improved three rank positions to 18th overall in the Study, both above the industry average and outpacing the industry year-over-year improvement average.

“This award further validates the Jetta as an exceptionally competitive offering in the compact sedan segment,” said Werner Eichhorn as Chief Sales and Marketing Officer, VW North American Region. “The all-new 2019 Jetta recently joined the lineup and we hope it will be as successful as the previous generation.”

The APEAL Study examines how rewarding a new vehicle is to own and drive, based on owner evaluations of 77 vehicle attributes in 10 categories. The 2018 APEAL study is based on responses gathered between February and May of 2018 from more than 67,000 purchasers and lessees of new 2018 model-year cars and trucks who were surveyed after the first 90 days of ownership.

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