Maintaining Brand Relevance in a Rapidly Changing Global Auto Industry

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GlobalAutoIndustry.com’s latest Audio Interview "Maintaining Brand Relevance in a Rapidly Changing Global Automotive Industry” features Chris Bowers, Managing Director of UK-based CMB Automotive Marketing Ltd. Mr. Bowers is a global automotive marketing and communications expert.  CMB is a UK-based company, with international offices in Detroit.

In the 12-minute Audio Interview, Mr. Bowers discusses these questions:

• What are the key changes affecting the global automotive industry and how is branding relevant to these changes?
• Why is it so important for companies to develop their brands in-line with the changing industry?
• Is this the same for all countries and regions?
• How does an auto company’s brand make so much difference? 
• How does a company know when it’s time to invest in branding?