Mecaplast-Key Plastics rebrands itself as Novares Group

Mecaplast-Key Plastics rebrands itself as Novares Group

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Mecaplast-Key Plastics, a company formed after French group Mecaplast acquired Michigan-based Key Plastics LLC, has unveiled its new brand identity to be ‘Novares Group SA.’

The company, which is headquartered in Paris, manufactures automotive interior, exterior and under-the-hood plastic components.

Novares has seven automotive product lines, including engine components, electric powertrain components for hybrid and electric vehicles, exterior paint and surfaces, interior and exterior handles, air vents and decorative trims, bezels and clusters, and interior and car body trim.

In 2016, the company’s revenue totaled US$ 1.4 billion, including the acquisition of Key Plastics at the end of the year. Novares has 10,000 employees worldwide and a presence in 21 countries, including China, India, Germany and Mexico.

In Mexico, the company operates three manufacturing sites in Chihuahua, Silao and Puebla, which includes a Technical center.


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