Mercado Libre announces investment of US$3.4 billion in Mexico

MEXICO - The e-commerce giant Mercado Libre announced morning an investment of US$3.4 billion in Mexico in 2025.

The investment is 38% more than the previous year, to strengthen its technological and financial ecosystem, as well as to generate 10,000 new jobs in the country, its second largest operation in Latin America, where it is present in 18 countries.

The Secretary of Economy, Marcelo Ebrard, said shortly before that investments of US$6.5 billion would be announced in Mexico by the energy company Sempra and Mercado Libre.

With the investment announced at President Claudia Sheinbaum's morning conference, Mercado Libre will have invested a total of US$35 billion in Mexico in the last five years, said its senior vice president of Hispanic Marketplace, David Geisen.

“We have decided to privilege Mexico, which today is our second largest market in the entire region,” said the executive. “This figure represents a 38% growth compared to our investment last year,” Geisen added.

“This investment is aimed at strengthening our technological, logistical and financial ecosystem, as well as generating new jobs,” said David Geisen.

He detailed that the resources will be focused on continuing to innovate with technology and artificial intelligence, both in its e-commerce platform and financial solutions, as well as in the expansion of the company's logistics capacity.

Geisen also announced that the investment will serve to integrate 10,000 new employees to its business in Mexico, mainly in the areas of logistics and electronic financial services (fintech), but also for commercial and administrative areas.

The Secretary of Economy highlighted the continued arrival of investments in Mexico in the midst of the uncertainty posed by the latent threat of the US government to apply tariffs on Mexican exports.

Mercado Libre's announcement comes a day after U.S. President Donald Trump agreed to suspend the application of tariffs on Mexican goods until April 2, following a conversation with Sheinbaum.

The government has touted a series of investment announcements from foreign companies as a sign of its good economic prospects, despite Trump's protectionist offensive.