Mexico auto sales peak in November, yet remain 5.4% lower than last year
Last November, auto dealers in Mexico sold 133,791 new cars and light trucks. The figure represents the highest monthly sales volume in 2018 so far, but still is 5.4% lower than the 141,434 units sold over the same month of 2017.
Year-to-date sales through November are now of 1,279,495 vehicles, down 6.7% compared to sales of 1.37 million units from the same 11-month period of 2017.
In terms of volume, Nissan remains way ahead as the best-selling brand in the country with 28,505 vehicles sold in November and 282,432 throughout the year, which represents a 22.1% market share. However, both sales figures are 14.3% lower compared to their respective periods from a year ago.
Nissan figures do not include those of its premium brand Infiniti, whose sales dropped 10.7% to 158 units in November. Nonetheless, Infiniti year-to-date sales totaled 1,909 vehicles through November, which represents a gain of 8.1%.
General Motors, second best-selling brand in the country with a 16.2% market share, saw its sales decline 4.4% to 24,174 units in November. Its year-to-date sales are now of 206,952 vehicles, down 9.5% compared to 2017.
Volkswagen, which ranks third on a 14% share, posted a 6.1% decline on November sales of 19,005 units including those of its subsidiaries SEAT, Porsche, Audi and Bentley. Year-to-date sales of the German group are now of 179,131 vehicles, down 15.2%.
Toyota, fourth best-selling brand in Mexico with a market share of 7.5%, posted the best results among major automakers, a 13% increase on sales of 10,625 units. The Japanese automaker’s sales from January through November totaled 96,226 vehicles, which represents a 4.5% gain.
In November, KIA reaffirmed its position as the fifth best-selling brand in the country with a market share of 6.7%, just above the 6.2% share of Fiat Chrysler Automobiles. Sales of the Korean brand increased 8.8% to 8,505 units. Its year-to-date sales totaled 85,917 vehicles, which represents a 9.3% jump.
FCA saw its sales decline 4.5% to 8,108 units, while its year-to-date sales were of 80,695 vehicles, a 11.6% drop compared to same period of 2017.
Honda sales decline of 18.2% was the steepest drop in November sales among major automakers, the Japanese automaker sold 6,552 cars and light trucks during last month. Year-to-date sales totaled 74,895 vehicles, down 4.7%. Honda sales do not include those of its luxury brand Acura, which posted a 14.7% hike on sales of 211 units. Acura year-to-date sales totaled 1,890 units, just two vehicles less than a year ago.
Ford November sales dropped 14.3% to 5,656 vehicles and 14.8% on a year-to-date basis to 62,883 units. Those figures do not include sales of its luxury brand Lincoln, which posted an 8.8% decline of 135 units. However, Lincoln’s year-to-date sales totaled 1,718 vehicles, which represents a 28.1% hike compared to last year.
Mazda, ninth best-selling brand in the country, posted flat November results on sales of 5,966 vehicles. Year-to-date sales of the Japanese automaker totaled 52,057 units, which represents a 7.2% gain.
The top ten ranking ends with Hyundai, whose sales declined 14% in November to 4,307 units. Meanwhile, its year-to-date sales increased 10.2% to 45,525 vehicles.
In the premium segment Mercedes-Benz leads the ranking on sales of 1,950 vehicles during November and 18,071 units on a year-to-date basis, representing gains of 10.7% and 16% respectively.
BMW follows on November sales of 1,280 vehicles which represents a 1.7% drop. Its year-to-date sales are now of 17,137 units, a 19.6% hike compared to same period of 2017. BMW sales do not include those of its Mini brand, which posted a hike of 24.8% on sales of 625 units. Year-to-date sales of Mini totaled 5,986 vehicles, which represents a 12.8% gain.
Audi sold 1,156 vehicles in November, which represents a steep decline of 24.9%. However, its year-to-date sales of 13,261 units are still 2.1% up.