Mexico exports 170,000 tons of guacamole per year
Mexico exports 170,000 tons of guacamole (processed avocado) per year, estimated the Agriculture Department in the U.S. Guacamole is exported from Mexico into the U.S., Europe, Middle East and Asia. The Mexican Hass avocado production is prospected to reach 1.8 million tons during the 2016-2017 commercialization cycle. Michoacan is the world leader in the avocado production and it represents 80% of the total Mexican avocado production. Grupo Kuo owns the largest guacamole production company in the world. The portfolio of MegaMex (a branch of Grupo Kuo) is purchased by over one third of homes in the U.S., thus reaching a market penetration rate over 50% in the West region. Wholly Guacamole is the leading processed avocado brand in the U.S. and it is commercialized both in supermarkets and institutionally.