Mexico-made Kia Forte earns Top Safety Pick Plus rating from IIHS
The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the Mexico-made 2017 Kia Forte built after March 2017 when equipped with optional front crash prevention and high intensity discharge (HID) headlights with Dynamic Bending Light.
This top safety award comes just few weeks after the Forte was named highest-rated compact car in the 2017 J.D. Power Initial Quality Study (IQS), which measures consumer satisfaction and the least number of issues in the first 90 days of ownership.
“Kia Forte is one of our most popular and best-selling vehicles,” said Orth Hedrick, vice president, Product Planning KMA. “The new distinction of TSP+ rating from the highly-respected IIHS reconfirms the high priority we place on safety for our customers and why Forte remains a favorite in the compact sedan class.”
To qualify for TSP+, the IIHS testing parameters require each vehicle to earn “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention and an “acceptable” or “good” rating in headlight testing.
Refreshed for the 2017 model year, the Forte features new powertrain components and advanced driver assistance systems, including: Autonomous Emergency Braking; Rear Cross Traffic Alert; Forward Collision Warning;2 and Dynamic Bending Light (adapts the headlights depending on vehicle speed and steering angle to deliver improved illumination).
The Forte sedan is produced at Kia’s new state-of-the-art manufacturing facility in Pesqueria, Nuevo Leon, making it the first vehicle to be built at the automaker’s second North American plant.
The Kia Forte family reported June sales of 11,387 units in the U.S. market, a 24.1% hike compared to the same month of 2016. For the first half of 2017 sales totaled 58,746 vehicles, up 11.3%.