Nissan relies on local production to keep its best-selling brand status
Nissan posted sales of 27,277 vehicles in the Mexican market during October, a 23.5% decrease compared to same month of 2016. October also marked Nissanâ€™s 101 consecutive months as the best-selling brand in the country with a 24.1% market share.Â
The Nissan Versa led sales to 6,277 units, followed by the Nissan NP300, which totaled 5,487 pickups sold. The Nissan March was third in volume sales to 4,528 units, followed by the Nissan Sentra which saw its best sales for a month of October ever to 4,174 vehicles. Sales of the Nissan Kicks totaled 1,943 units.Â
It’s worth noting that each model listed above is made at any of the three assembly plants Nissan operates in Mexico, and they all accounted for 82% of the company sales during October.
Also in October, Nissan introduced to the Mexican market a hybrid version of the X-Trail SUV, the second electrified vehicle in the companyâ€™s portfolio since it launched the Nissan Leaf in 2014.