Sabritas celebrates its 75th anniversary, it’s going keep expanding worldwide
The snacks company Sabritas has turned 75 years and, in order to celebrate it, they announced a series of new activities that go from the launching of retro packaging, a collaboration with the National Lottery and the production of clothes with designs of the company’s products, explained its general director, Isaias Martinez.
Martinez said that as a business, they are interested in expanding their sales. However, they don’t want to sell a bigger quantity of products just to make more money, they want a holistic approach to their sales’ growth. Sabritas wants to leave its mark in Mexico.
He added that the international market represents big potential, opportunity wise, specifically the Asian market. In this sense, Sabritas has been sending Mexican staff to China, where its distribution network needs to have a greater reach.