The 7 Keys to Communicating in the Japanese Automotive Industry

The 7 Keys to Communicating in the Japanese Automotive Industry

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Dr. Victor is a Full Professor of Management and International Business at Eastern Michigan University, and the author of six books on International Business Communication. Since the mid-1980s, David has worked as a consultant and coach to over 200 clients in the fields of cross-cultural business practice and negotiations, diversity/inclusion management and executive expatriate relocation adjustment. He has extensive experience consulting in the auto industry.

In the 18-minute Audio Interview, Dr. Victor discusses these questions:

  • The books you have co-authored on Brazil, Mexico and Japan are all entitled “The Seven Keys to Communicating in…” with the subject country filled in for Brazil, Mexico or Japan.  These seem like pretty different cultures. What are the seven keys in common that ties them together?
  • Is understanding Japanese culture and business communication really that important to the automotive industry?
  • As a result of the pandemic, we are all traveling less and less. If North Americans are no longer as likely to travel to Japan and vice versa, will the need to accommodate cross-cultural differences lessen as well?
  • If these seven keys to improving North American-Japanese communication are as important as you suggest, what can leaders do to improve the situation? What would you suggest?